At Comic Con, if you commit “an act of lust” with an EA booth babe and take a picture, you could win dinner with said babes, as well as a great big pile of prizes related to the upcoming Dante’s Inferno. That’s right, the babes won’t just get the standard behavior and awkward advances—if someone is really obnoxious, they get rewarded for it, and then you get to see them again socially!

What absolute moron came up with this? And how did everyone else who had to sign off on it not realize what a terrible idea it is?

I must say I’m disappointed in EA. This is just giving both the games industry and gamers a bad name, in addition to giving their own employees even more crappy behavior to deal with in a job that already exposes them to plenty of it.. That kind of misogyny just isn’t cool.

Well, at least the reactions are encouraging. Let’s see how they try to wriggle out of this PR disaster.