Just when we thought the games industry was showing a few signs of growing up…

… this comes along.

At Comic Con, if you com­mit “an act of lust” with an EA booth babe and take a pic­ture, you could win din­ner with said babes, as well as a great big pile of prizes related to the upcom­ing Dante’s Inferno. That’s right, the babes won’t just get the stan­dard behav­ior and awk­ward advances — if some­one is really obnox­ious, they get rewarded for it, and then you get to see them again socially!

What absolute moron came up with this? And how did every­one else who had to sign off on it not real­ize what a ter­ri­ble idea it is?

I must say I’m dis­ap­pointed in EA. This is just giv­ing both the games indus­try and gamers a bad name, in addi­tion to giv­ing their own employ­ees even more crappy behav­ior to deal with in a job that already exposes them to plenty of it.. That kind of misog­yny just isn’t cool.

Well, at least the reac­tions are encour­ag­ing. Let’s see how they try to wrig­gle out of this PR disaster.

Tags: EA, Games, games-industry, immature

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